Strong work deserves to be seen properly. These are selected projects where strategy, content and creative direction helped brands show up with more clarity and impact.
What to Expect
The story behind each project:
- The objective → what the brand wanted to achieve
- The outcome → how Leaf Edit helped deliver results
- The impact → what changed for their audience or community
.
Own Art
About: A national initiative making art ownership more accessible through interest-free loans and partnerships with UK galleries.
Objective: Expand reach across creative programmes and engage artists, entrepreneurs, and young audiences.
Outcome: Designed and managed campaigns for Own Art. Increased Instagram reach by 81% in 30 days (20.6K accounts reached, 48K impressions) and grew followers by 2,000+, while keeping the tone accessible and brand-aligned.
Click here to view photography
Art Fair Artists
The Holy Art Fair
London Glassblowing
Saatchi
Pan Intercultural Arts
About: A charity using the arts to empower refugees, survivors of trafficking and young people at risk, building confidence and community through creativity.
Objective: Strengthen visibility for projects supporting refugees, vulnerable youth, and survivors of trafficking.
Outcome: Built cohesive brand identities and delivered mission-led digital campaigns. Designed content strategies that grew audience engagement across projects, while workshops ensured inclusivity and participant voices shaped storytelling.
Click here to view photography and BTS content
Creative Arts for Social Impact Imagery
Arts for Survivors of Trafficking
Refugee Arts
Arts Against Violence
Comma Periods
About: A community-led platform raising awareness around menstrual equity and period positivity.
Objective: Raise awareness around menstrual equity and build a community for positive social impact.
Outcome: Developed brand identity and campaigns like #PeriodPride and #CommaCollective. Produced engaging creative and partnerships that grew reach by 71% (30.7K accounts in 30 days) and followers by 1.6K, positioning Comma as a bold voice for change.
The Period Positive Edit
Comma Shoot Day
Period Positivity Imagery
Change Please Coffee
About: A social enterprise using coffee as a vehicle for change, training and employing people experiencing homelessness to build new futures.
Objective: Showcase impact-driven stories to connect customers with Change Please’s mission to end homelessness.
Outcome: Led campaigns including #CoffeeWithPurpose and Barista Stories, and launched foundation channels. Achieved +500 followers in 3 months, 67% increase in reach (29.2K accounts), and 110K impressions through authentic storytelling and community-driven content.
Coffee Imagery
Axe & Saw PR
About: An inclusive marketing and PR agency championing diverse voices and socially conscious campaigns across culture, fashion and lifestyle.
Objective: Deliver campaign-led strategies for diverse PR clients.
Outcome: Produced tailored campaigns including Doddz’s AI Fashion Show and SlyDogRum’s influencer partnerships. Boosted reach by 210% (9.5K accounts in 30 days) and impressions by 102% (18.4K), while growing audiences with campaign-led content and influencer activation.
Click here to view more: photography and videography
A&S Team Content
Rainy Office Day
BTS Doddz Team
Team Office Day
Defy Digital Fashion Show
The Future Wears AI
BTS Defy Digital Fashion Show
Take it Away
About: A social impact scheme helping people access musical instruments through affordable loans and creative opportunities.
Objective: Support young musicians and families to access instruments and creative opportunities, building engagement and awareness for the programme.
Outcome: Developed social campaigns and content that highlighted inclusivity and accessibility. Increased engagement by 20% across Instagram and Facebook, reached over 15K accounts in 30 days, and improved newsletter open rates by 15%, connecting more families to music opportunities.
Click here to view more: music content
TIA Music Retailers
Just Flutes
Manchester Guitars
Just Flutes Croydon
Just Flutes Croydon
Manchester Pianos
Shammie Beauty
About: An independent beauty creator spotlighting inclusive makeup artistry and celebrating individuality.
Objective: Launch a MUA brand with content that celebrates diversity, self-expression and approachable beauty.
Outcome: Created social content and campaigns focused on inclusivity and brand identity. Achieved 5K impressions in the first 30 days, attracted a highly engaged audience, and built a foundation for ongoing brand storytelling aligned with community and wellness values.
Leaf Edit 