Leaf Edit is a London-based creative marketing studio for wellness, lifestyle and impact-led brands who value clarity, connection and community.
Our story
Across wellness, arts, and social impact, we see brilliant ideas and powerful missions, but the content behind them doesn’t reflect their true value. Thoughtful work can get lost in the noise, not because it lacks heart, but because it hasn’t been given the visibility it deserves.
Leaf Edit was created to change that. As a creative marketing studio, we partner with brands and organisations who are building positive change, giving them the clarity, strategy, and content that helps their stories land with the people who need to hear them most.
We’re especially keen to support founders and teams who are often underrepresented in the spotlight – from LGBTQIA+ founders, global majority voices, neurodivergent creatives, to community-led organisations and purpose-driven start-ups. Our work is about more than marketing; it’s about building digital spaces that feel human, inclusive, and impactful. Leaf Edit is here to hold space for the brands making a difference and to help them flourish online with the quality they deserve.
Meet the Founder
Meet Kali (she/they)
Founder. Strategist. Storyteller.
Kali brings a mix of sharp strategy and creative thinking to Leaf Edit. With over eight years of experience across wellness, culture, and social impact, they have worked with charities, community organisations and purpose-driven businesses to shape campaigns that resonate.
Her approach champions accessibility and authenticity. She cares about marketing that’s inclusive and intentional. Celebrating diverse voices and shaping digital spaces that are authentic.
Why work with us
Working with Leaf Edit means feeling supported and understood. We design strategies and content that meet you where you are with clarity, structure and a tone of voice that fits your brand.
We’re big on:
- Clear communication
- Human-first marketing
- Community over clout
- Inclusive storytelling
- Accessible creativity
For us, marketing is about storytelling – the kind that reflects who you are, what you do and why it matters. Inclusion, visibility and authenticity sit at the heart of our work. We champion perspectives that often go unheard. We keep things collaborative, thoughtful and always a little fun.
Proof points
We bring structure, clarity and hands-on support so you can focus on the big picture while knowing your brand is in safe hands.
30+
Brands and organisations supported across wellness, arts, and social impact sectors
100,000+
Views across campaigns for purpose-driven brands
80%
increase in reach for non-profit client campaigns
8+
Years of Industry experience in strategy, content and community building
Ready to see how we can support your brand?
We’d love to work with you.
Leaf Edit 