Our process

Every project at Leaf Edit starts with listening. We take time to understand your story, your capacity, and your goals, then we build a structure that works for you. Our process is collaborative, thoughtful, and designed to give you clarity at every step.

Our Three Ways of Working

Evergreen Partnerships

Consistent, long-term support that keeps your marketing flowing.

For brands who want long-term clarity and consistency. With ongoing support, we take care of strategy, content, and community, giving you structure you can rely on month after month.

Seasonal Support

Flexible campaigns and launches with maximum impact.

Short-term packages built around launches, campaigns, or events. Ideal if you need an extra push during busy times without the year-round commitment.

Groundwork Projects

One-off strategies that set you up for success.

One-off projects that give you solid foundations. From full audits and workshops to campaign strategy, this is a focused way to gain clarity and direction.

  • Kick-off

    Align on goals, tone and timelines.

    Working with Leaf Edit is collaborative, practical and tailored. Every project starts with a conversation to understand your goals, capacity and audience.

  • Strategy & Delivery

    Audits, content plans and creative rollout.

    We audit your channels and map out a clear content plan, shared in batches (weekly or fortnightly).

    From there, we design a plan that gives you structure, clear deliverables and a timeline that fits.

  • Review & reporting

    Insights and recommendations to keep you moving forward.

    Each month, you’ll get reports and recommendations to keep things moving forward.

    You’ll always know what’s happening next, and we’ll keep refining so your marketing stays aligned with your bigger picture.

FAQs

Do you create content calendars?

Yes, you’ll always have a clear monthly or fortnightly calendar with copy, visuals, and key dates.

How will I review content?

Everything is shared via Trello/Notion. You can comment directly and we’ll action updates before scheduling.

When are you available?

We work Monday to Friday, 8:00am – 6:00pm. Emails are answered within 24 – 48 hours.

How quickly can we get started?

We usually kick off projects within 1-2 weeks of signing, depending on your needs. First step is always a discovery call to align on goals, timelines and priorities.

What’s the minimum commitment for Evergreen Partnerships?

Ongoing packages start at a 3-month minimum, with 30% upfront to cover tools and software.

Can you help with campaigns outside social media?

Definitely. We offer brand strategy, website guidance, email marketing, and influencer collaborations to ensure your campaigns reach the right audience in the right way.

Can I work with you for just one project?

Absolutely. We offer one-off sessions alongside ongoing partnerships, so you can get strategic guidance, content support, or audits whenever you need them.

Will I have access to my content and strategy?

Yes. Everything we create is shared with you via an easy-to-use content tracker, so you can see, comment, and approve before anything goes live.

How much time do I need to commit?

Not much, that’s the point. We’ll do the heavy lifting so you can focus on your work. All we ask is that you show up for check-ins, give timely feedback, and share any updates we need to keep things aligned.